GB/T 36679-2018 Active National standards

GB/T 36679-2018 Brand valuation—Independent innovation enterprises

GB/T 36679-2018 Brand valuation—Independent innovation enterprises

Publish Date: 2018-09-17 Implement Date: 2019-04-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 36679-2018

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Service

Publish Date: 2018-09-17

Implement Date: 2019-04-01

Pages: 14 pages

Scope

This standard specifies the evaluation model for the brand value of independent innovation enterprises, the indicators for measuring brand strength, the process of measuring brand value, and the related requirements for brand value measurement reports.
This standard applies to brand value measurement activities for enterprises that possess independent intellectual property rights and core technologies and demonstrate outstanding continuous innovation capabilities.

Development Information

Word Count: 26 Thousand words Pages: 14 pages

Referenced Standards

GB/T 29185-2012 Brand value—Vocabulary GB/T 29185-2021 Brand—Vocabulary GB/T 29186-2012 Brand value—Elements GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method GB/T 31041-2014 Brand value—Requirements for quality evaluation GB/T 31043-2014 Brand value—Requirements for technology innovation evaluation

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