GB/T 29185-2012
Replaced
GB/T 29186.6-2021
Active
National standards
GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements
GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements
Basic Information
Standard Code:
GB/T 29186.6-2021
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2021-04-30
Implement Date:
2021-11-01
Publisher:
国家市场监督管理总局、国家标准化管理委员会
Technical Committee:
全国品牌评价标准化技术委员会(SAC/TC 532)
Pages:
11 pages
Scope
GB/T 29186的本部分规定了品牌价值无形要素评价的基本要求、评价指标体系、指标测量、结果测算等。
本部分适用于各类实体开展品牌价值要素评价、品牌评价和品牌管理活动。
Development Information
Drafting Units:
中国资产评估协会、中国品牌建设促进会、中联资产评估集团有限公司、中和资产评估有限公司、中通诚资产评估有限公司、连城资产评估有限公司
Drafting Persons:
张更华、韩立英、胡智、陈明海、吕安然、杜元钰、于跃、韩艳、洪方圆、李业强、雒京、吕昊阳、陈美池、朱军、张树帆、刘伍堂、韩琪琪、岳华光、孙建波
Same series standard
GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles
GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements
GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements
GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements
GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements
Referenced Standards
Related Standards
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Active