GB/T 29186.5-2021 Active National standards

GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements

GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements

Publish Date: 2021-04-30 Implement Date: 2021-11-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: GB/T 29186.5-2021

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2021-04-30

Implement Date: 2021-11-01

Pages: 10 pages

Scope

This part of GB/T 29186 specifies the basic requirements for evaluating the elements of brand value, the evaluation index system, index measurement, and result calculation, etc.
This part is applicable to all types of entities in conducting brand value element evaluation, brand evaluation, and brand management activities.

Development Information

Word Count: 18 Thousand words Pages: 10 pages

Same series standard

GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements

Replace the following standards

GB/T 31042-2014 Brand value—Requirements for service evaluation

Referenced Standards

GB/T 19000-2016 Quality management systems—Fundamentals and vocabulary GB/T 24620-2009 Development of service standards—Recommendations for addressing consumer issues GB/T 36733-2018 Evaluation guideline for service quality ISO 20671:2019 GB/T 28222-2011 General principles for development of service standards GB/T 29185-2012 Brand value—Vocabulary GB/T 29185-2021 Brand—Vocabulary GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles

Related Standards

GB/T 29185-2012 Replaced

GB/T 29185-2012 Brand value—Vocabulary

Publish Date: 2012-12-10

GB/T 29186-2012 Replaced

GB/T 29186-2012 Brand value—Elements

Publish Date: 2012-12-10

GB/T 29187-2012 Active

GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Publish Date: 2012-12-10

GB/T 29188-2012 Replaced

GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method

Publish Date: 2012-12-10

GB/T 31277-2014 Replaced

GB/T 31277-2014 Brand valuation—Retail industry

Publish Date: 2014-09-30

GB/T 31278-2014 Replaced

GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry

Publish Date: 2014-09-30