GB/T 29186.5-2021 Active National standards

GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements

Publish Date: 2021-04-30 Implement Date: 2021-11-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 29186.5-2021

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2021-04-30

Implement Date: 2021-11-01

Publisher: 国家市场监督管理总局、国家标准化管理委员会

Technical Committee: 全国品牌评价标准化技术委员会(SAC/TC 532)

Pages: 10 pages

Scope

GB/T 29186的本部分规定了品牌价值服务要素评价的基本要求、评价指标体系、指标测量以及结果测算等。
本部分适用于各类实体开展品牌价值要素评价、品牌评价和品牌管理活动。

Development Information

Drafting Units:

中国标准化研究院、中国品牌建设促进会、中国质量认证中心、中标合信(北京)认证有限公司、上海市质量和标准化研究院、深圳市标准技术研究院、无限极(中国)有限公司、北京东灵通知识产权服务有限公司、安徽古井贡酒股份有限公司

Drafting Persons:

段琦、吕安然、曾广峰、李可伟、康键、吴芳、王立志、贾佳、杨志花、王紫、刘凤松、孙红梅、吴相科、王丽丽、张朝栋、李涛、刘雪

Word Count: 18 Thousand words Pages: 10 pages

Same series standard

GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements

Replace the following standards

GB/T 31042-2014 Brand value—Requirements for service evaluation

Referenced Standards

GB/T 19000-2016 Quality management systems—Fundamentals and vocabulary GB/T 24620-2009 Development of service standards—Recommendations for addressing consumer issues GB/T 36733-2018 Evaluation guideline for service quality ISO 20671:2019 GB/T 28222-2011 General principles for development of service standards GB/T 29185-2012 Brand value—Vocabulary GB/T 29185-2021 Brand—Vocabulary GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles

Related Standards

GB/T 29185-2012 Replaced

GB/T 29185-2012 Brand value—Vocabulary

Publish Date: 2012-12-10

GB/T 29186-2012 Replaced

GB/T 29186-2012 Brand value—Elements

Publish Date: 2012-12-10

GB/T 29187-2012 Active

GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Publish Date: 2012-12-10

GB/T 29188-2012 Replaced

GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method

Publish Date: 2012-12-10

GB/T 31277-2014 Replaced

GB/T 31277-2014 Brand valuation—Retail industry

Publish Date: 2014-09-30

GB/T 31278-2014 Active

GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry

Publish Date: 2014-09-30