GB/T 29185-2012
Replaced
GB/T 31285-2014
Active
National standards
GB/T 31285-2014 Brand valuation—Catering industry
GB/T 31285-2014 Brand valuation—Catering industry
Basic Information
Standard Code:
GB/T 31285-2014
Standard Type:
National standards
Standard Status:
Active
is_force_gb:
no
CCS Name:
Standardized management and general provisions
ICS Name:
Patents, intellectual property rights
Publish Date:
2014-09-30
Implement Date:
2014-12-01
Pages:
11 pages
Scope
This standard specifies the relevant requirements for the calculation model, evaluation indicators, and evaluation process of the brand value of catering enterprises.
This standard is applicable to the brand value evaluation of catering enterprises or enterprise groups (hereinafter referred to as "enterprises"), and can also be used as a basis for industry organizations and third parties to conduct brand value evaluations of enterprises.
Development Information
Referenced Standards
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 29185-2012 Brand value—Vocabulary
GB/T 29185-2021 Brand—Vocabulary
GB/T 29186-2012 Brand value—Elements
GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles
GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements
GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements
GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements
GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements
GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
Related Standards
GB/T 29186-2012
Replaced
GB/T 29186-2012 Brand value—Elements
GB/T 29187-2012
Active
GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation
GB/T 29188-2012
Replaced
GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method
GB/T 31277-2014
Replaced
GB/T 31277-2014 Brand valuation—Retail industry
GB/T 31278-2014
Active