GB/T 31482-2015 Active National standards

GB/T 31482-2015 Brand valuation—Electronic commerce

GB/T 31482-2015 Brand valuation—Electronic commerce

Publish Date: 2015-05-15 Implement Date: 2016-01-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 31482-2015

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2015-05-15

Implement Date: 2016-01-01

Pages: 12 pages

Scope

This standard specifies the requirements for the calculation model, evaluation indicators, and evaluation process of e-commerce enterprises' brand value. This standard is applicable to the evaluation of brand value of e-commerce enterprises or enterprise groups (hereinafter referred to as "enterprises"), and can also be used as a basis for industry organizations and third parties to evaluate the brand value of enterprises.

Development Information

Word Count: 24 Thousand words Pages: 12 pages

Referenced Standards

GB/T 18811-2002 Basic glossary of electronic commerce GB/T 18811-2012 Basic terms of electronic commerce GB/T 29185-2012 Brand value—Vocabulary GB/T 29185-2021 Brand—Vocabulary GB/T 29186-2012 Brand value—Elements GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method

Related Standards

GB/T 29185-2012 Replaced

GB/T 29185-2012 Brand value—Vocabulary

Publish Date: 2012-12-10

GB/T 29186-2012 Replaced

GB/T 29186-2012 Brand value—Elements

Publish Date: 2012-12-10

GB/T 29187-2012 Active

GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Publish Date: 2012-12-10

GB/T 29188-2012 Replaced

GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method

Publish Date: 2012-12-10

GB/T 31277-2014 Replaced

GB/T 31277-2014 Brand valuation—Retail industry

Publish Date: 2014-09-30

GB/T 31278-2014 Active

GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry

Publish Date: 2014-09-30