GB/T 39911-2021 Active National standards

GB/T 39911-2021 Brand valuation—Telecommunications industry

Publish Date: 2021-03-09 Implement Date: 2021-10-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

Basic Information

Standard Code: GB/T 39911-2021

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2021-03-09

Implement Date: 2021-10-01

Pages: 12 pages

Scope

This standard specifies the relevant requirements for the evaluation methods of brand value in the telecommunications industry, the evaluation index system of brand strength, the evaluation process of brand value, and the reporting of evaluation results, etc.
This standard is applicable to the evaluation of brand value of telecommunications enterprises or enterprise groups (hereinafter collectively referred to as "enterprises").
Note: Telecommunications enterprises refer to enterprises that provide or engage in various types of telecommunications services defined in the "Classification Catalogue of Telecommunications Businesses" (2015 Edition) issued by the Ministry of Industry and Information Technology.