GB/T 31045-2025 Active National standards

GB/T 31045-2025 Brand valuation—Agricultural products

GB/T 31045-2025 Brand valuation—Agricultural products

Publish Date: 2025-10-31 Implement Date: 2025-10-31 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: GB/T 31045-2025

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2025-10-31

Implement Date: 2025-10-31

Pages: 16 pages

Scope

This document provides the brand strength, evaluation model, and evaluation process for evaluating the brand value of agricultural products.
This document is applicable to the brand value evaluation of enterprises or enterprise groups (hereinafter collectively referred to as "enterprises") engaged in agricultural production, primary processing, circulation, and sales, as well as to the brand value evaluation of enterprises by industry organizations and third parties.
This document is not applicable to the evaluation of the brand value of agricultural regional brands.

Development Information

Word Count: 15 Thousand words Pages: 16 pages

Replace the following standards

GB/T 31045-2014 Brand valuation—Agricultural products

Referenced Standards

GB/T 29185-2012 Brand value—Vocabulary GB/T 29185-2021 Brand—Vocabulary GB/T 29186-2012 Brand value—Elements GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method

Related Standards

GB/T 29185-2012 Replaced

GB/T 29185-2012 Brand value—Vocabulary

Publish Date: 2012-12-10

GB/T 29186-2012 Replaced

GB/T 29186-2012 Brand value—Elements

Publish Date: 2012-12-10

GB/T 29187-2012 Active

GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Publish Date: 2012-12-10

GB/T 29188-2012 Replaced

GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method

Publish Date: 2012-12-10

GB/T 31277-2014 Replaced

GB/T 31277-2014 Brand valuation—Retail industry

Publish Date: 2014-09-30

GB/T 31278-2014 Replaced

GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry

Publish Date: 2014-09-30