GB/T 31277-2022 Active National standards

GB/T 31277-2022 Brand valuation—Retail industry

GB/T 31277-2022 Brand valuation—Retail industry

Publish Date: 2022-04-15 Implement Date: 2022-11-01 For services related to genuine standard inquiry, procurement, translation, and other related services in China, please Contact Us

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Basic Information

Standard Code: GB/T 31277-2022

Standard Type: National standards

Standard Status: Active

is_force_gb: no

CCS Name: Standardized management and general provisions

ICS Name: Patents, intellectual property rights

Publish Date: 2022-04-15

Implement Date: 2022-11-01

Pages: 16 pages

Scope

This document specifies the brand strength, evaluation model, and evaluation process for assessing the brand value of retail companies. This document is applicable to the evaluation of brand value in the retail industry and can be used for self-evaluation or third-party evaluation.

Development Information

Word Count: 30 Thousand words Pages: 16 pages

Replace the following standards

GB/T 31277-2014 Brand valuation—Retail industry

Referenced Standards

GB/T 18106-2000 Classification of types of operation in retail business GB/T 18106-2004 Classification of retail formats GB/T 18106-2021 Classification of retail formats GB/T 29185-2012 Brand value—Vocabulary GB/T 29185-2021 Brand—Vocabulary GB/T 29186-2012 Brand value—Elements GB/T 29186.1-2021 Evaluation of brand value elements—Part 1:General principles GB/T 29186.2-2021 Evaluation of brand value elements—Part 2:Tangible elements GB/T 29186.3-2021 Evaluation of brand value elements—Part 3:Quality elements GB/T 29186.4-2021 Evaluation of brand value elements—Part 4:Innovation elements GB/T 29186.5-2021 Evaluation of brand value elements—Part 5:Service elements GB/T 29186.6-2021 Evaluation of brand value elements—Part 6:Intangible elements GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method

Related Standards

GB/T 29185-2012 Replaced

GB/T 29185-2012 Brand value—Vocabulary

Publish Date: 2012-12-10

GB/T 29186-2012 Replaced

GB/T 29186-2012 Brand value—Elements

Publish Date: 2012-12-10

GB/T 29187-2012 Active

GB/T 29187-2012 Brand valuation—Requirements for monetary brand valuation

Publish Date: 2012-12-10

GB/T 29188-2012 Replaced

GB/T 29188-2012 Brand valuation—Multi-cycle excess earnings method

Publish Date: 2012-12-10

GB/T 31277-2014 Replaced

GB/T 31277-2014 Brand valuation—Retail industry

Publish Date: 2014-09-30

GB/T 31278-2014 Replaced

GB/T 31278-2014 Brand valuation—Apparel,shoe and hat industry

Publish Date: 2014-09-30